Adidas Campaign with the Norwegian International team
Team Norway Shines in Adidas’ New Olympic Collection, and I am delighted to be part of this campaign and make the photo shoot for Adidas. The new Olympic collection is designed for the Norwegian team for the World Athletics Championships, Tokyo 2025. I made an Adidas Photo Shoot with the Norwegian international team in Oslo in Norsk Friidrett Studio. More photos here
About the Adidas Photo Shoot with the Norwegian International team:
Pre-Production for Adidas Shoot
The Production company told me the photo shoot will be in Askøy, Norway, with x7 members of the national track & field team. Athletes will arrive in kit, no wardrobe or HMU needed. But later they changed the plan to shoot in Oslo.
The Concept
To showcase the landscape-inspired Norway kits, I photographed key athletes in a studio set styled with clean colors that evoke the icy archipelago setting.
The backdrop was clean, white colourama lit with diffused, light blue tinted lighting. I used blue gels to light the backdrop separately and achieve a blue-to-white gradient and textures (reminiscent of Norway’s rich natural beauty) that enable kit colours to stand out vividly.
The creative agency was responsible for the post-production, which is why
To enhance a sense of motion and draw parallels with the vibrations of sound, they wanted to introduce blurs into the imagery that would add dynamism to the athletes’ poses. But in the end, they liked my photos as it was and they did not add anything.
The art director wanted to use a hazer or fog machine on set to slightly fill the space with fine mist that would soften lighting glows akin to the Northern Lights, making images feel as if captured in arctic temperatures. But also thy did not use it. If you are shooting indoors and planning to use a haze machine, you need to be sure there is no fire detector; otherwise, they will start to react to the haze.
Behind-the-scenes videos from the Adidas Photo Shoot with the Norwegian International team
The Athletes
Karoline Bjerkeli Grøvdal: Karoline Bjerkeli Grøvdal is a Norwegian middle-, long-distance and steeplechase runner. She is a European Championships gold medallist in the half marathon, silver medallist in 5000 metres and bronze medallist in 10,000 metres and 3000 metres steeplechase, more
Håvard Ingvaldsen: Håvard Bentdal Ingvaldsen is a Norwegian track and field athlete. He has won multiple national championship titles over 200 metres and 400 metres, more
Amalie Sæten: Amalie Manshaus Sæten (born 1997) is a Norwegian athlete who represents SK Vidar, more
Marie-Therese Obst: Marie-Therese Obst is a German-Norwegian javelin thrower. She is a European Throwing Cup, NCAA and Norwegian national champion, and a European Championships bronze medalist. Wikipedia
Sondre Guttormsen: Sondre Guttormsen is a Norwegian athlete specialising in the pole vault. He is a European Indoor Championships gold and bronze medallist. Guttormsen won the gold medal at the 2023 European Indoor Championships and the bronze medal at the 2025 European Indoor Championships. Wikipedia
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